A 20-year operator, AI-native.
The unusual combination isn't "twenty years of operator detail" or "AI-native, opinionated."
It's both, at the same time, in the same person.
The receipts are open source.
What the buyer is actually choosing
You're choosing between three categories of help.
The young AI-native consultant who's fast and fluent and has never owned a P&L.
The senior strategist who's run P&Ls and treats AI as a tool to delegate the boring parts to.
And me, who has done both shifts of work and built a system that fuses them so they don't keep stepping on each other.
The substrate repository is where that fusion lives. Not a deck.
Eight layers of files, each composing the next, every claim cited.
The arc, compressed
- Sales, Hutch Telecom then ICICI Bank, 2005 to 2007. First job out of college, two separate stints of about a year each. Hutch postpaid, then ICICI Bank mutual funds. Door-to-door and over-the-phone. Learned that one fabricated detail unravels months of customer trust.
- Subject Matter Expert / Customer Service, C3i Inc. (acq. Telerx/Merck, 2014), 2008 to 2011. Pharma clients across APAC and the Americas, supporting multiple hardware SKUs and software applications. Learned that the customer's first words are almost never the actual problem.
- Operations Lead / Technical Support, Knoah Solutions (now IntouchCX), 2011 to 2015. Started on technical support for HP/webOS. Moved into data ops and people management. Co-led a 100+ analyst team. Learned that whoever owns the source system owns the metric.
- Manager, Social Media — Online Reputation, LeEco, Dec 2015 to Feb 2017. Built India's social support team from scratch. 2,000+ queries daily at 99% response within 5 minutes. Learned how fast launch reputation costs revenue when it slips.
- Content marketing, Flock (Directi Group), 2017 to 2021. Wrote every marketing page and every help article for Flock and Titan Email. Learned that quality content and distribution are your moat.
- Product marketing, Wingman / Fincent / JustCall, 2021 to 2026. Founding PMM at Wingman through the Clari acquisition. First marketer at Fincent. Head of PMM at JustCall. Learned that the buyer panel is the signal, not internal applause.
- AI-native, 2025 to now. Substrate (open source), miniu + abcodex. Building the context AI reads, not the prompts AI runs.
How to verify before paying
Two things, takes about thirty minutes total.
Open abcodex.iamkesava.com, read three Tier-A insights, check the Brier scores.
Open web.archive.org, find the Wingman homepage on Jul 25 and Sep 10 of 2021, read the hero.
The pattern across the two is the thesis, demonstrated rather than asserted.