AI-native consulting, with outcomes-based pricing.

Three phases. Two are bounded. One is priced on the lift. The diagnostic call is free. Price is a conversation, not a number on a page.

Phase 0 · diagnostic · free

60 to 90 minutes. I read your top three asks before the call. We open your source-of-truth system together. I name the gap and the cheapest test that would close it.

You leave the call with a one-page gap inventory. You owe me nothing. If the test is the engagement, we move to phase one. If it is not, we do not.

Phase 1 · scoping · five working days · fixed

One workweek, one fixed price. The deliverable is a signed measurement contract: what we move, how we count it, who owns the source system, what counts as success.

Inside the five days I run three things in parallel:

• A buyer panel of ten interviews. One question. The answer is the structural ground truth.
• A two-contender positioning test, structured. The winner is the one a buyer can repeat back without coaching.
• A source-system audit. Whoever owns the system owns the metric. We need to know which system that is before we agree on the metric.

If at the end of the five days we cannot agree on a measurement contract, the engagement ends. You owe the fixed fee. You do not owe phase two.

Phase 2 · outcome contract · variable · paid on the lift

Three structures. We pick the one that fits the work.

Percentage of attributable lift

The default. We agreed in phase one on the metric and the source system. I get a percentage of the lift the source system reports, over a defined window, against a defined baseline.

Per-unit bonus

For ops moves where the unit is countable. Closed-won deals. Migrated accounts. Activated seats. A flat per-unit fee, paid against the source-system count.

Brier-bonus

For forecasted insights. I name a probability. The source system records the outcome. The brier score determines the bonus. This is the only structure where I can lose money on a single insight, and that is the point.

What this is not

It is not retainer consulting. It is not hourly. It is not a deck-and-leave engagement. It is not a fractional-CMO seat. The structure is designed to make me uneconomical to hire if I am not actually moving the metric.

Why outcomes-based

I'm not selling you my time. I'm selling you the move that produces the lift, with skin in whether it produced the lift.

The senior strategist who has run P&Ls and treats AI as a tool to delegate prices on time. The young AI-native consultant prices on output velocity. I price on the metric we both agreed mattered. That alignment is the offer.

How to start

1. Send a note via the talk form on the home page. One paragraph. What you are trying to move, what you have tried, what is stuck.
2. I respond within two business days with three time slots for the diagnostic.
3. We have the diagnostic. You leave with the gap inventory. We decide whether to move to phase one.

Capacity

Three to five engagements per quarter. The constraint is not selling time. The constraint is that I do every engagement myself, end to end, and the work is the work.